Ventimental

Ventimental isn’t just a coffee shop; it’s a haven for those who see coffee as an emotion.

Catering to both the connoisseurs who carefully select their beans and those who are sentimental about their venti, our challenge was to create a brand that captures this deep-seated love for coffee.

From the outset, we knew the brand had to reflect this passion. With the name itself, we wanted to appeal to those who see the quirky side of life. We positioned Ventimental as the go-to place for those who connect with coffee on an emotional level. To bring this vision to life, we chose bold, striking colours—black and hot pink—drawing inspiration from the dynamic, all-female team behind the brand. The brown tones in the palette were derived from the coffee beans themselves, acknowledging the rich hues that vary depending on whether the beans are Arabica or Robusta.

Our creative efforts extended beyond just the brand’s identity. We designed takeaway packaging featuring custom illustrations that resonate with Ventimental’s unique vibe. Additionally, we developed the menu and packaging for freshly ground coffee, ensuring every touchpoint of the brand echoed its artsy, heartfelt essence.

The result is a brand that speaks directly to coffee lovers, offering them a space where their passion for coffee is understood and celebrated.