Throttle

Throttle is more than a music platform—it’s a movement. When founder Manish Mangharamani set out to build Throttle Dance, it wasn’t just about music—it was about creating a space for underground, dark electronic sounds to travel beyond borders. A die-hard fan of the genre, his vision was clear: take this free-spirited, raw, nonconformist and disorderly music to the world.

When Amistad was brought on board, our task was to design an emblem that could hold the energy of disorder, freedom, and rebirth. After exploring multiple routes, the emblem that resonated most was the ORUSBORUS—the ancient serpent consuming its own tail, symbolising eternal cycles of life, death, and rebirth. It perfectly embodied the Throttle ethos: the natural order is disorder.

The new logo is hypnotic, powerful, and rooted in the underground, built to travel across global stages, marketing material, and digital feeds.

This rebrand gave Throttle a logo that is both mythic and modern—an emblem of renewal, chaos, and boundless energy. A visual representation that mirrors Manish’s mission: to let underground electronic music rise, evolve, and be reborn with every beat.