Everaw

When we were handed samples of freeze-dried fruits by Yash and Lucky, our task was clear: transform these products into a compelling brand. With the healthy snacking market on the rise, particularly in the niche of freeze-dried fruits, we saw an opportunity to create something truly distinctive.

Our approach began with an in-depth exploration of the market landscape. We meticulously analysed market reports and dissected the strategies of competitors to understand the existing positioning concepts within this evolving category. This research was crucial in identifying gaps and opportunities where a fresh, innovative brand could thrive.

Through this process, we uncovered a unique concept that stood out—something untapped, vibrant, and resonant with health-conscious consumers looking for more in their snack choices. This idea became the foundation upon which we built the brand’s identity and developed its packaging design, ensuring that it not only captured attention on the shelves but also communicated the product’s benefits in a way that was both fresh and authentic.

The result? A brand that stands out in the healthy snacking aisle, offering consumers a delicious and nutritious alternative that’s as unique as it is satisfying.