Omrae

When Nitika Mangharamani first reached out, the offering was a B2B liposomal lecithin product with real potential, but no clear consumer-facing identity. Our role was to build that from the ground up.

We began by shaping the foundation, defining the brand’s positioning, narrative, and creative routes. The direction we anchored on was simple yet powerful: self-care is self-love.

From there, we developed a cohesive identity system, from logo to visual language, that feels clean, modern, and credible, while still remaining warm and approachable.

We reimagined Omrae as a modern wellness brand rooted in science. The idea was to make something clinically effective feel effortlessly part of everyday life.

As the brand evolved, we extended this thinking into packaging and digital, ensuring every touchpoint worked together with clarity and consistency. We consciously moved away from the cluttered, over-claimed visual language of the category and focused instead on simplicity and trust.