Wholistic You

Working with Shiree on Wholistic You, an organic and sustainable marketplace, has been an incredibly rewarding journey. This project gave us the opportunity to collaborate on multiple brands under the Wholistic You umbrella, each requiring unique promotional strategies.

Our partnership involved brainstorming and executing marketing ideas, coordinating sampling exercises at events, supporting pop-up activations, and developing pitch presentations to drive business growth. We also collaborated with influencers and helped strategize and execute limited-time sales events like Flash Friday, all of which contributed to the brand’s growing success. Along with this, we also curated content creation for social media, ads and newsletters for email-marketing.

Through our work with Wholistic You, we identified a significant consumer barrier: the common perception that healthy food is expensive. To address this, we proposed the idea of a “99 STORE,” offering a selection of products at a highly affordable price point. This initiative quickly gained popularity and has since become a permanent category on their website, making healthy, organic options accessible to a wider audience.