Binge Farm Fresh

When we first encountered the concept of hydroponic farming, we were captivated by the transformative potential it held. An urban farm flourishing right in the heart of Calcutta—this was more than just an innovative idea; it was a game-changer.

Hydroponic farming offered a solution to the challenges of traditional agriculture, like space limitations, irrigation, and dependency on seasonal cycles. By growing crops vertically with nothing more than water and nutrients, this method defied the boundaries of geography and seasonality.

Our task was to create a brand identity that reflected this modern approach to farming. We designed a simple yet meaningful logo, using blue to symbolise water and green to represent plants, capturing the essence of hydroponics in a clean, visually appealing way. Beyond the logo, we also developed packaging for product samples and created informative brochures to educate the community about this innovative farming technique.

The result was a brand that not only stood out for its simplicity and relevance but also helped to communicate the incredible possibilities of hydroponic farming to an urban audience eager to embrace the future of sustainable agriculture.