Pawsh Purrfect

Sreyashee is one of the most diligent dog-moms we know. For her, her dogs are no less than human babies. When she wanted to start her own brand- Pawsh Purrfect- in the space of pet grooming, we knew it had to stand out in an already overcrowded market. 

Inspired by her love for her babies, we decided to illustrate Gublush, her labrador and Chini, her Shih Tzu as the main mascots for the brand. This resulted in a unique, one-of-a-kind brand logo.

Keeping in mind that dogs can only see colour like blue and grey, we came up with a colour palette that was serene and calming. We wanted the sensory experience to be like a spa.

We also decided to position her pets as the CEO and COO of the brand, a hook that was taken up by the media with gusto. After all, they had the real time experience of being dogs.

We loved creating the vibe of the brand, but it is truly Sreyashee’s love and tender care that has made the brand experience what it is.